Ⅱ.七选五
(·成都外国语学校月考)
What do they really mean?
Food manufacturers and retailers are letting shoppers down. This is the view of the CWS, which has just brought out a new report.
According to the report, shoppers believe food labels(标签) because they think there are strict regulations in place. __1__So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
The report has identified the different ways in which shoppers are misled. __2__ Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product. One example given in the report is the phrase “haddock fillets”， used for a product that is in fact cut from big blocks of fish rather than individual slices.
__3__ These include “traditional”， “wholesome”， or “premium”. The claim that a brand is “90% fatfree” hides the fact that it contains 10% fat, which above recommended levels. Phrases such as “free from preservatives” make a virtue out of a normal attribute of food.
Labels have a wide variety of text sizes on them. You sometimes need a magnifying glass to read the small print. __4__
Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to make the product look bigger. __5__
However, misleading messages on packaging could soon be a thing of the past. The CWS recently produced a code which, if used, would end the current inaccuracies and halftruths. It has called on the government to support it as a way of improving food standards.
A．Meaningless adjectives are often used to give a positive message.
B．An officer says the labels will receive very serious consideration.
C．Photographs are sometimes retouched(修饰) to achieve the same effect.
D．By contrast, the hard sell (强行推销) information is given emphasis.
E．The rules are, in reality, very weak at present.
F．This result has not pleased the food industry.
G．The most common of these is poor labeling.
答案与解析
本文讲述的是如何读懂食品的标签。
1．E 购物者相信食物标签，因为他们认为有严格的规定。但事实上，这些规定现在非常薄弱，故E项符合语境。
2．G 报道中列出了购物者被误导的几种方式，其中最普遍的是差的标签，故G项符合语境。
3．A 由下文给出的多个形容词可知，A项“毫无意义的形容词用来传递一种积极的信息”符合语境。
4．D 有时你需要放大镜去阅读那些很小的字体，而强行推销的字体就特别显眼，故D项符合语境。
5．C 包装上的很多图片用小盘子让产品显得很大，图片有时也会被修饰来达到同样的效果，故C项符合语境。
(·成都外国语学校月考)
What do they really mean?
Food manufacturers and retailers are letting shoppers down. This is the view of the CWS, which has just brought out a new report.
According to the report, shoppers believe food labels(标签) because they think there are strict regulations in place. __1__So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
The report has identified the different ways in which shoppers are misled. __2__ Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product. One example given in the report is the phrase “haddock fillets”， used for a product that is in fact cut from big blocks of fish rather than individual slices.
__3__ These include “traditional”， “wholesome”， or “premium”. The claim that a brand is “90% fatfree” hides the fact that it contains 10% fat, which above recommended levels. Phrases such as “free from preservatives” make a virtue out of a normal attribute of food.
Labels have a wide variety of text sizes on them. You sometimes need a magnifying glass to read the small print. __4__
Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to make the product look bigger. __5__
However, misleading messages on packaging could soon be a thing of the past. The CWS recently produced a code which, if used, would end the current inaccuracies and halftruths. It has called on the government to support it as a way of improving food standards.
A．Meaningless adjectives are often used to give a positive message.
B．An officer says the labels will receive very serious consideration.
C．Photographs are sometimes retouched(修饰) to achieve the same effect.
D．By contrast, the hard sell (强行推销) information is given emphasis.
E．The rules are, in reality, very weak at present.
F．This result has not pleased the food industry.
G．The most common of these is poor labeling.
答案与解析
本文讲述的是如何读懂食品的标签。
1．E 购物者相信食物标签，因为他们认为有严格的规定。但事实上，这些规定现在非常薄弱，故E项符合语境。
2．G 报道中列出了购物者被误导的几种方式，其中最普遍的是差的标签，故G项符合语境。
3．A 由下文给出的多个形容词可知，A项“毫无意义的形容词用来传递一种积极的信息”符合语境。
4．D 有时你需要放大镜去阅读那些很小的字体，而强行推销的字体就特别显眼，故D项符合语境。
5．C 包装上的很多图片用小盘子让产品显得很大，图片有时也会被修饰来达到同样的效果，故C项符合语境。
