More people are travelling than ever before, and lower harriers to entry and falling costs means they are doing so for 646 periods.
The rise of “city breaks” --48-hour bursts of foreign cultures, easier on the pocket and annual leave balance has increased tourist numbers, but not their 647 spread. The same attractions have been used to market cities such as Paris, Barcelona and Venice for decades, and visitors use the same infrastructure as residents to reach them. “Too many people do the same thing at the exact same time,” says Font. “For 648 , the city no longer belongs to them.”
This starts with marketing, says Font, who notes that Amsterdam has started advising visitors to seek 649 outside of the city centre on its official website. “That takes some balls, really to do that. But only so many people will look at the website, and it means they can say to their residents they’re doing all they can to ease congestion.”
But it also 650 a better way, it is called “detourism”: sustainable travel tips an 651 itineraries for exploring an authentic Venice, off the paths beaten by the 28 million visitors who flock there each year.
A greater variety of 652 for prospective visitors ------ ideas for what to do in off-peak seasons, for example, or outside of the city center ------ can have the effect of diverting them from already saturated landmarks, or 653 short breaks away in the first place. Longer stays 654 the pressure, says Font. If you go to Paris for two days, you’re going to go to the Eiffel Tower. “If you go for two weeks, you’re not going to go to the Eiffel Tower 14 times.”
Similarly, repeat visitors have a better sense of the 655 , “We should be asking how we get tourists to 656 , not how to get them to come for the first time. If they’re coming for the fifth time, it is much easier to integrate their behavior with ours.”
Local governments can foster this sustainable activity by giving preference to responsible operator and even high-paying consumers. Font says cities could stand to be more selective about the tourists they try to attract when the current metric for marketing success is how many there are, and how far they’ve come. “You’re thinking, ‘yeah but at what cost...’.”
He points to unpublished data from the Barcelona Tourist Board that prioritizes Japanese tourists for spending an average of €40 more per day than French tourist as a(n) 657 that fails to take into account their bigger carbon footprint. 658 tourists are also more likely to be repeat visitors that come at off-peak times, buy local produce, and 659 to less crowded parts of the city ------ all productive steps towards more 660 tourism, and more peaceful relations with residents.
646．A．longer B．shorter C．wider D．clearer
647．A．Environmental B．national C．economic D．geographic
648．A．locals B．tourists C．visitors D．cleaners
649．A．transports B．accommodation C．restaurants D．service
650．A．addresses B．paves C．proposes D．receives
651．A．separate B．individual C．alternative D．objective
652．A．reform B．guidance C．invitation D．support
653．A．convincing B．discouraging C．preventing D．resisting
654．A．pace B．escape C．withstand D．ease
655．A．culture B．knowledge C．entertainment D．ability
656．A．take over B．bring up C．come back D．lay off
657．A．distinction B．harmony C．association D．comparison
658．A．French B．Italian C．Spanish D．German
659．A．carry out B．give into C．spread out D．impact on
660．A．slight B．complex C．temporary D．sustainable
【答案】646~650.BDABC 651~655.CBBDA 656~660.CDACD
The rise of “city breaks” --48-hour bursts of foreign cultures, easier on the pocket and annual leave balance has increased tourist numbers, but not their 647 spread. The same attractions have been used to market cities such as Paris, Barcelona and Venice for decades, and visitors use the same infrastructure as residents to reach them. “Too many people do the same thing at the exact same time,” says Font. “For 648 , the city no longer belongs to them.”
This starts with marketing, says Font, who notes that Amsterdam has started advising visitors to seek 649 outside of the city centre on its official website. “That takes some balls, really to do that. But only so many people will look at the website, and it means they can say to their residents they’re doing all they can to ease congestion.”
But it also 650 a better way, it is called “detourism”: sustainable travel tips an 651 itineraries for exploring an authentic Venice, off the paths beaten by the 28 million visitors who flock there each year.
A greater variety of 652 for prospective visitors ------ ideas for what to do in off-peak seasons, for example, or outside of the city center ------ can have the effect of diverting them from already saturated landmarks, or 653 short breaks away in the first place. Longer stays 654 the pressure, says Font. If you go to Paris for two days, you’re going to go to the Eiffel Tower. “If you go for two weeks, you’re not going to go to the Eiffel Tower 14 times.”
Similarly, repeat visitors have a better sense of the 655 , “We should be asking how we get tourists to 656 , not how to get them to come for the first time. If they’re coming for the fifth time, it is much easier to integrate their behavior with ours.”
Local governments can foster this sustainable activity by giving preference to responsible operator and even high-paying consumers. Font says cities could stand to be more selective about the tourists they try to attract when the current metric for marketing success is how many there are, and how far they’ve come. “You’re thinking, ‘yeah but at what cost...’.”
He points to unpublished data from the Barcelona Tourist Board that prioritizes Japanese tourists for spending an average of €40 more per day than French tourist as a(n) 657 that fails to take into account their bigger carbon footprint. 658 tourists are also more likely to be repeat visitors that come at off-peak times, buy local produce, and 659 to less crowded parts of the city ------ all productive steps towards more 660 tourism, and more peaceful relations with residents.
646．A．longer B．shorter C．wider D．clearer
647．A．Environmental B．national C．economic D．geographic
648．A．locals B．tourists C．visitors D．cleaners
649．A．transports B．accommodation C．restaurants D．service
650．A．addresses B．paves C．proposes D．receives
651．A．separate B．individual C．alternative D．objective
652．A．reform B．guidance C．invitation D．support
653．A．convincing B．discouraging C．preventing D．resisting
654．A．pace B．escape C．withstand D．ease
655．A．culture B．knowledge C．entertainment D．ability
656．A．take over B．bring up C．come back D．lay off
657．A．distinction B．harmony C．association D．comparison
658．A．French B．Italian C．Spanish D．German
659．A．carry out B．give into C．spread out D．impact on
660．A．slight B．complex C．temporary D．sustainable
【答案】646~650.BDABC 651~655.CBBDA 656~660.CDACD
