15．（8分）Newspapers are dying.Electronic devices like mobile phones，pads，TVs and car radios can all be the killers.Most people believe in the long run，there is no reason• no practical reason for newspapers to survive.No matter what we do may only buy time.
Can anything save newspapers？I decided to have a try.
Many years ago，Bonnier，a Swedish publisher，set a newspaper in the former Soviet countries .After a few years，they had more newspapers in central and eastern Europe.However，these newspapers were run by a group of inexperienced people，and they didn't have enough money.In many places there were not even art directors.
I got a position in Bonnier's newspaper as an art director.
It was very difficult at first.I was really disappointed，until one day，in Londonn，when I saw performance by Cirque du Soleil. "These guys took some run﹣down entertainment，and put it to the highest possible level of performance art.M Inspiration lighted me up， "Why can't we do the same with the newspapers.We started to redesign the newspapers，one by one.
We used our imagination.We treated the whole newspaper as one piece，one composition — like music.
Music has a rhythm，has ups and downs.Design is responsible for this experience.Flipping through pages was readers' experience and I was responsible for this experience.
The front page became my personal channel to talk to the readers.My approach was simple and direct.I wanted to show my understanding of art，and of reality.I wanted to make posters，not newspapers.Not even magazines：posters.
We had determination，and we kept on trying.We experimented with type，with illustration and with photos.We kept asking：Why do we do it？What's our goal？
Design was not only about the front page.It was a part of the process.To be good was not enough.The process we made was about improving the product completely.
We adjusted the content accordingly.We improved everything to what our readers thought it should be and how they liked reading it.We kept improving and we had fun.
Soon in Poland ，our pages were named "Covers of the Year" three times in a row.One year later this newspaper，in the same country，they named it the "World's Best﹣Designed Newspaper".Two years later，the same award came to Estonia.The circulation of the newspapers kept going up.They became more and more popular.
Someone may think we are buying time，but our newspapers are alive，and growing.
（1）According to the passage，most people think newspapers A .
A.will be replaced
B.should be improved
C.need to be saved
D.may die immediately
（2）Why did the writer go to work in Bonnier's newspaper？
A.Art director was a well﹣paid position.
B.It would die and he was going to save it.
C.He hoped to get more working experience.
D.It was a big publishing company in Europe.
（3）Which of the following is probably the writer's opinion？ D
A.Newspapers can be alive if they are designed as posters.
B.The other newspapers can develop as quickly as Bonnier.
C.We may only buy time no matter how we save newspapers.
D.Newspapers won't survive unless we keep improving them.
（4）What makes the writer's newspapers survive and grow？（请用约 40 词回答） Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.
【分析】本文是一篇记叙文，主要讲述了作者从Cirque du Soleil的表演中得到灵感，利用自己对报纸的专业想象力，凭借着自己的决心和恒心，从报纸封面入手，重新设计了整份报纸。根据读者需求不断调整，提升读者阅读体验，最终使自己的报纸得到读者认可，发行量也逐步提高。
【解答】（1）A.细节理解题。根据第一段Electronic devices like mobile phones，pads，TVs and car radios can all be the killers.Most people believe in the long run，there is no reason• no practical reason for newspapers to survive.手机、平板、电视和汽车收音机等电子设备都可能是杀手。大多数人认为，从长远来看，报纸没有理由也没有实际的理由生存下去。可知，大多数人认为报纸将被替代。故选A。
（2）B.细节理解题。根据第二段Can anything save newspapers？I decided to have a try.有什么能拯救报纸吗?我决定试一下。可知，作者去邦尼埃的报社工作是因为它会死去，而他要拯救它。故选B。
（3）D.推理判断题。根据倒数第三段We improved everything to what our readers thought it should be and how they liked reading it.We kept improving and we had fun.我们改进了所有内容，使其符合我们的读者的想法和他们喜欢阅读的方式。我们一直在进步，也很开心。以及最后一段Someone may think we are buying time，but our newspapers are alive，and growing.有人可能认为我们是在争取时间，但我们的报纸还活着，还在成长。可知作者可能同意"除非我们不断改进，否则报纸将无法生存。"故选D。
（4）Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.推理判断题。文中作者从Cirque du Soleil的表演中得到灵感（inspiration），利用自己对报纸的专业想象力 （imagination），凭借着自己的决心（determination）和恒心（keep on trying），从报纸封面入手，重新设计了整份报纸。根据读者需求不断调整（adjust the newspapers accordingly），提升读者阅读体验，最终使自己的报纸得到读者认可，发行量也逐步提高。因此答案可以是Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.
【点评】在通读全文的基础上，根据全文大意，展开逻辑思维，瞻前顾后，认真辨析选项，仔细推敲，确定最佳答案。
Can anything save newspapers？I decided to have a try.
Many years ago，Bonnier，a Swedish publisher，set a newspaper in the former Soviet countries .After a few years，they had more newspapers in central and eastern Europe.However，these newspapers were run by a group of inexperienced people，and they didn't have enough money.In many places there were not even art directors.
I got a position in Bonnier's newspaper as an art director.
It was very difficult at first.I was really disappointed，until one day，in Londonn，when I saw performance by Cirque du Soleil. "These guys took some run﹣down entertainment，and put it to the highest possible level of performance art.M Inspiration lighted me up， "Why can't we do the same with the newspapers.We started to redesign the newspapers，one by one.
We used our imagination.We treated the whole newspaper as one piece，one composition — like music.
Music has a rhythm，has ups and downs.Design is responsible for this experience.Flipping through pages was readers' experience and I was responsible for this experience.
The front page became my personal channel to talk to the readers.My approach was simple and direct.I wanted to show my understanding of art，and of reality.I wanted to make posters，not newspapers.Not even magazines：posters.
We had determination，and we kept on trying.We experimented with type，with illustration and with photos.We kept asking：Why do we do it？What's our goal？
Design was not only about the front page.It was a part of the process.To be good was not enough.The process we made was about improving the product completely.
We adjusted the content accordingly.We improved everything to what our readers thought it should be and how they liked reading it.We kept improving and we had fun.
Soon in Poland ，our pages were named "Covers of the Year" three times in a row.One year later this newspaper，in the same country，they named it the "World's Best﹣Designed Newspaper".Two years later，the same award came to Estonia.The circulation of the newspapers kept going up.They became more and more popular.
Someone may think we are buying time，but our newspapers are alive，and growing.
（1）According to the passage，most people think newspapers A .
A.will be replaced
B.should be improved
C.need to be saved
D.may die immediately
（2）Why did the writer go to work in Bonnier's newspaper？
A.Art director was a well﹣paid position.
B.It would die and he was going to save it.
C.He hoped to get more working experience.
D.It was a big publishing company in Europe.
（3）Which of the following is probably the writer's opinion？ D
A.Newspapers can be alive if they are designed as posters.
B.The other newspapers can develop as quickly as Bonnier.
C.We may only buy time no matter how we save newspapers.
D.Newspapers won't survive unless we keep improving them.
（4）What makes the writer's newspapers survive and grow？（请用约 40 词回答） Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.
【分析】本文是一篇记叙文，主要讲述了作者从Cirque du Soleil的表演中得到灵感，利用自己对报纸的专业想象力，凭借着自己的决心和恒心，从报纸封面入手，重新设计了整份报纸。根据读者需求不断调整，提升读者阅读体验，最终使自己的报纸得到读者认可，发行量也逐步提高。
【解答】（1）A.细节理解题。根据第一段Electronic devices like mobile phones，pads，TVs and car radios can all be the killers.Most people believe in the long run，there is no reason• no practical reason for newspapers to survive.手机、平板、电视和汽车收音机等电子设备都可能是杀手。大多数人认为，从长远来看，报纸没有理由也没有实际的理由生存下去。可知，大多数人认为报纸将被替代。故选A。
（2）B.细节理解题。根据第二段Can anything save newspapers？I decided to have a try.有什么能拯救报纸吗?我决定试一下。可知，作者去邦尼埃的报社工作是因为它会死去，而他要拯救它。故选B。
（3）D.推理判断题。根据倒数第三段We improved everything to what our readers thought it should be and how they liked reading it.We kept improving and we had fun.我们改进了所有内容，使其符合我们的读者的想法和他们喜欢阅读的方式。我们一直在进步，也很开心。以及最后一段Someone may think we are buying time，but our newspapers are alive，and growing.有人可能认为我们是在争取时间，但我们的报纸还活着，还在成长。可知作者可能同意"除非我们不断改进，否则报纸将无法生存。"故选D。
（4）Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.推理判断题。文中作者从Cirque du Soleil的表演中得到灵感（inspiration），利用自己对报纸的专业想象力 （imagination），凭借着自己的决心（determination）和恒心（keep on trying），从报纸封面入手，重新设计了整份报纸。根据读者需求不断调整（adjust the newspapers accordingly），提升读者阅读体验，最终使自己的报纸得到读者认可，发行量也逐步提高。因此答案可以是Inspiration from the performance encouraged him to redesign the newspapers.Imagination helped him design them creatively to let readers have a pleasant reading experience.His determination pushed him to adjust the newspapers according to the readers' taste.
【点评】在通读全文的基础上，根据全文大意，展开逻辑思维，瞻前顾后，认真辨析选项，仔细推敲，确定最佳答案。
