D（2020·四川石室中学高三）
Since App Store was set up, it has been selling consumers one simple thing — choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.
Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon (优惠券) for one thing: There's so much choice; it might be easier to give up than to choose.
It isn't consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.
So what is the way forward? It may well be to tum less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.
Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers (用户) pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar — carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.
Up to now, too much choice in digital media has only one solution: the algorithm (运算法则). But we've seen the trouble with algorithms on You Tube. They feed you only what you've already said you like, not things you may not know you're into. Worse, they have a tendency to serve up disturbing content. The way forward can't simply be more or better algorithms.
Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.
As we move further into the digital revolution, what people ask for is clear: Less.
12．What will too much choice of content on the market result in?
A．The shutdown of companies. B．Anxiety of consumers.
C．Poor quality of products. D．Negative influence on economy.
13．Why is Disney planning to open its own streaming service?
A．To improve its marketing strategy.
B．To help people focus on less choice.
C．To encourage more people to visit Disney.
D．To provide consumers with various services
14．In what way may a wine club and digital content in the near future be similar?
A．Someone else will be employed to make a choice for consumers.
B．Both of them will offer only a few options.
C．Consumers will refuse to choose from too many options.
D．Both of them will make a change about their products.
15．What do we know about the algorithm?
A．It manages to offer what consumers will possibly like.
B．It helps to remove disturbing content from digital media.
C．it offers consumers things based on what they've said they like.
D．It'll solve the problem of having too much choice.
12-15 DBAC
Since App Store was set up, it has been selling consumers one simple thing — choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.
Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon (优惠券) for one thing: There's so much choice; it might be easier to give up than to choose.
It isn't consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.
So what is the way forward? It may well be to tum less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.
Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers (用户) pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar — carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.
Up to now, too much choice in digital media has only one solution: the algorithm (运算法则). But we've seen the trouble with algorithms on You Tube. They feed you only what you've already said you like, not things you may not know you're into. Worse, they have a tendency to serve up disturbing content. The way forward can't simply be more or better algorithms.
Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.
As we move further into the digital revolution, what people ask for is clear: Less.
12．What will too much choice of content on the market result in?
A．The shutdown of companies. B．Anxiety of consumers.
C．Poor quality of products. D．Negative influence on economy.
13．Why is Disney planning to open its own streaming service?
A．To improve its marketing strategy.
B．To help people focus on less choice.
C．To encourage more people to visit Disney.
D．To provide consumers with various services
14．In what way may a wine club and digital content in the near future be similar?
A．Someone else will be employed to make a choice for consumers.
B．Both of them will offer only a few options.
C．Consumers will refuse to choose from too many options.
D．Both of them will make a change about their products.
15．What do we know about the algorithm?
A．It manages to offer what consumers will possibly like.
B．It helps to remove disturbing content from digital media.
C．it offers consumers things based on what they've said they like.
D．It'll solve the problem of having too much choice.
12-15 DBAC
