Both large and small businesses often have a global reach. If you have foreign customers or lead tou

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Both large and small businesses often have a global reach. If you have foreign customers or lead tours internationally, cultural differences and communication problems can cause misunderstandings that harm your company’s bottom line.    36    An awareness of potential problems can help you communicate better and grow  your business internationally.
Appreciating Cultural Values
Communication problems often come from basic differences in values between cultures. For example, Latin American and Asian cultures often communicate as much through facial expression and tone of voice as through words. Yet, English-speaking and Germanic cultures normally state the intended meaning explicitly. 37 For example, in Japan and the UK people tend to avoid the outward show of feelings, while the United States, France and Italy accept a stronger show of emotions, even in business.
Dressing for International Success
    38    For example, in Muslim countries, women must avoid sleeveless tops, short skirts and low necklines.  In Japan, conservative business suits in dark colors are essential to make the best impression. When new to a culture, observe what others wear for business.
Going Face to Face
You can unknowingly cause offence when meeting foreign customers one-on-one. In Japan, you should bow rather than shake hands unless the other party offers a hand first.
    39    In Arab countries, you should accept the card with your right hand, while in China and Japan you should use both hands.
Meeting Expectations
Following local customs builds better relationships at business meetings. For example, in Japanese meetings, often only the most senior person for each side talks, while others typically remain silent. In China, business  dinners often include many toasts, so pace your drinking accordingly. Remember to keep the respect of Asian contacts. 40    
A.Dressing styles can differ in different regions.
B.Some cultures have strict dress codes for business.
C.The exchange of business cards is a need in many cultures.
D.Avoid etiquette (礼仪) mistakes that cause you to lose face.
E.Try speaking a bit slowly and clearly in these circumstances.
F.Another difference among cultures is the importance of emotions.
G.So familiarize yourself with the local laws and customs of any country you visit.

七选五:36-40 GFBCD
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