1茅台为什么又贵又难买？

It's 53% alcohol and tastes like fire. Here's how this liquor brand took over China
五十三度，火烧喉咙：这种烈酒为什么能风靡全中国
Kweichow Moutai, the company that makes the eponymous （同名的）liquor, is China's 1______(valuable) firm outside of technology. 2_____(global), its market cap(市值) has surpassed Coca-Cola, 3_____ had long held the crown as the world's largest beverage maker by market cap.
Apart from the Chinese diaspora（华人圈子）, however, Moutai is still virtually unknown overseas. Almost all — about 97% — of its sales come from China alone, according to its 4_____(finance) reports. So how is a company that sells its products primarily in just one country now worth more than some longstanding global behemoths(巨头)?
The making of Moutai
One of Moutai's biggest 5_____( advantage) is its 6_____(able) to keep the price of its product high. It claims to have 7_____(limit) capacity since it can only produce its drinks in one place.
Kweichow Moutai 8______(name) after Maotai, a picturesque small town in the southwestern Chinese province of Guizhou. This is where the company says its baijiu — distilled （发酵）from fermented sorghum and rice — gets the magic touch.
Environmental factors, such as the town's climate and seasonal changes in the water of the local river, help give the liquor its unique taste and is "beneficial to the production process," according to the Moutai Museum.
Status symbol
Today, the brand is seen as a luxury status symbol. Some customers buy it not to drink, 9_____ to keep as investments. Limited-edition cases are collected and showcased by international auction houses, like Christie's, which says that some bottles can fetch more than $40,000 each.
"It's also been a tremendous advantage during an economically tough year: wealthy consumers who are spending 10_____(little) on travel may splurge more on liquor," Ben Cavender, the managing director of China Market Research Group, said.
Keys:
1 most valuable  2 Globally  3 which  4 financial  
5 advantages  6 ability  7 limited  8 is named  
9 but  10 less