阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。选项中有两项为多余选项。
There are now lots of products and services on the market.___36___ It is vital,therefore,for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image.___37___ The logo establishes a visual identity for the company,just as different groups of young people express their identity through hairstyles and clothes.All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
___38___Some colors may be connected with coldness in one culture and with warmth in another . Some colors represent life in one culture but death in another.International companies have,therefore. to make sure that their logos will not be misunderstood in different countries.
The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca-Cola.The design of the words"Coca-Cola"has not changed since 1886,although the surrounding design has been changed from time to time.Many companies have over the years,renewed their logos.___39___
Logos are used on packaging and brochures as well as on the product itself.They may also appear in newspapers or on television as part of an advertising campaign.___40___The logo helps to promote this image and to fix it in the minds of the customers.Logos,therefore,need to be original and to have impact and style.
A. Companies need to have a strong corporate identity.
B. In different cultures,different colors carry different meanings.
C. Colors and symbols,different in meanings,help identify a company.
D. Many of them are similar in content though produced by different companies.
E. They are symbols which often include a name or initials to identify a company.
F. So,they can better fit in with contemporary design and present more powerful images.
G. In this way,they are easier to be distinguished from those of the competing companies.
【答案】36. D 37. E 38. B 39. F 40. A
【解析】
【分析】
这是一篇说明文。本文主要讲的是标志对公司的影响与重要性。
【36题详解】
前一句话讲到了市场上有很多产品与服务项目，后文提到需要用可识别的一个东西来区分自己和别的竞争者，也就是说在产品与服务项目也就是内容方面，各种公司都比较类似。所以D项“它们中很多尽管由不同的公司生产，但在内容方面是类似的”切题，故选D项。
【37题详解】
前一句话提到标志是形象的一部分，后一句话提到标志可以为公司建立视觉识别（visual identity），所以标志可以帮助识别一个公司，是一种公司的标志，E项“它们是包含辨别一家公司的名字或者首字母的标志”切题，E项中的“They”指代空前的“Logos”，故选E项。
【38题详解】
根据空后一句“一些颜色在一种文化中可能和冷漠相关联，在另一种文化中和温暖相关联”可知，此处是举例说明颜色在不同的文化上有不同的含义，所以B项“在不同的文化中，不同的颜色带有不同的含义”切题。故选B项。
【39题详解】
结合空前一句讲提到很多公司的更新标志可知，空后应是讲这样做的好处，F项“所以，它们可以更好地适应当代设计，呈现更加强有力的形象”切题。故选F项。
【40题详解】
根据空后“标志有助于提升这种形象，并把它深植于顾客脑海中”可知，A项“公司需要一个强大的企业形象”切题，与空后“标志可以帮助提升企业形象并使之深入人心”衔接自然，A项中identity与后文image呼应，故选A项。
【点睛】
There are now lots of products and services on the market.___36___ It is vital,therefore,for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image.___37___ The logo establishes a visual identity for the company,just as different groups of young people express their identity through hairstyles and clothes.All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
___38___Some colors may be connected with coldness in one culture and with warmth in another . Some colors represent life in one culture but death in another.International companies have,therefore. to make sure that their logos will not be misunderstood in different countries.
The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca-Cola.The design of the words"Coca-Cola"has not changed since 1886,although the surrounding design has been changed from time to time.Many companies have over the years,renewed their logos.___39___
Logos are used on packaging and brochures as well as on the product itself.They may also appear in newspapers or on television as part of an advertising campaign.___40___The logo helps to promote this image and to fix it in the minds of the customers.Logos,therefore,need to be original and to have impact and style.
A. Companies need to have a strong corporate identity.
B. In different cultures,different colors carry different meanings.
C. Colors and symbols,different in meanings,help identify a company.
D. Many of them are similar in content though produced by different companies.
E. They are symbols which often include a name or initials to identify a company.
F. So,they can better fit in with contemporary design and present more powerful images.
G. In this way,they are easier to be distinguished from those of the competing companies.
【答案】36. D 37. E 38. B 39. F 40. A
【解析】
【分析】
这是一篇说明文。本文主要讲的是标志对公司的影响与重要性。
【36题详解】
前一句话讲到了市场上有很多产品与服务项目，后文提到需要用可识别的一个东西来区分自己和别的竞争者，也就是说在产品与服务项目也就是内容方面，各种公司都比较类似。所以D项“它们中很多尽管由不同的公司生产，但在内容方面是类似的”切题，故选D项。
【37题详解】
前一句话提到标志是形象的一部分，后一句话提到标志可以为公司建立视觉识别（visual identity），所以标志可以帮助识别一个公司，是一种公司的标志，E项“它们是包含辨别一家公司的名字或者首字母的标志”切题，E项中的“They”指代空前的“Logos”，故选E项。
【38题详解】
根据空后一句“一些颜色在一种文化中可能和冷漠相关联，在另一种文化中和温暖相关联”可知，此处是举例说明颜色在不同的文化上有不同的含义，所以B项“在不同的文化中，不同的颜色带有不同的含义”切题。故选B项。
【39题详解】
结合空前一句讲提到很多公司的更新标志可知，空后应是讲这样做的好处，F项“所以，它们可以更好地适应当代设计，呈现更加强有力的形象”切题。故选F项。
【40题详解】
根据空后“标志有助于提升这种形象，并把它深植于顾客脑海中”可知，A项“公司需要一个强大的企业形象”切题，与空后“标志可以帮助提升企业形象并使之深入人心”衔接自然，A项中identity与后文image呼应，故选A项。
【点睛】
