Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countri

五、    Starbucks is the biggest coffee shop network in the world with more than 15,000 shops in 44 countries. It was first     1     in Seattle, Washington in 1971 by three people with just a     2     shop that sold selected coffee beans. People     3     the selected coffee beans and crushed them into powder in the shop or carried them home. The     4     of Starbucks at that time was to sell quality coffee beans so that consumers could     5     coffee in their own houses.
    Just after 1987 Starbucks began to show significant     6     after their brand was bought by a former employee of Starbucks, Howard Schultz. He joined Starbucks in 1982 and his     7     to Milan changed his idea about the coffee shop. Italy, a country that was famous for its coffee consuming habits, inspired Howard to bring these Italian-style coffee shops to the American     8     and the world. However, the idea was     9     by the owner of Starbucks because he believed the business of Starbucks should     10     the same. That is, they should     11    selected coffee beans, not an Italian-style coffee shop.
    After     12     Starbucks in 1985,Howard Schultz set up his own shop     13     the name of II Giomale. This name     14     was not too good. After he bought the Starbucks brand he quickly changed the name of the shop to Starbucks, and the business     15     to be a great success.
    People liked to come to Starbucks because the     16     was different and helped to release tiredness after working all     17     long. A shift in American culture was also     18     towards the Starbucks' success, because American people liked to go to a     19     and drink alcohol before. It was clear that drinking coffee was much healthier than drinking alcohol. Starbucks     20     to many countries, and the culture of drinking coffee has become popular all over the world.
1.A.found    B.established    C.decorated    D.formed
2.A.clean    B.faraway    C.modern    D.small
3.A.booked    B.packed    C.bought    D.grew
4.A.center    B.concept    C.opinion    D.theory
5.A.admire    B.evaluate    C.enjoy    D.sell
6.A.discovery    B.meaning    C.future    D.growth
7.A.trip    B.attitude    C.flight    D.interview
8.A.competition    B.trade    C.market    D.economy
9.A.purchased    B.accepted    C.prevented    D.rejected
10.A.allow    B.remain    C.believe    D.present
11.A.provide    B.produce    C.collect    D.advertise
12.A.closing    B.supporting    C.leaving    D.moving
13.A.in    B.at    C.as    D.by
14.A.apparently    B.unluckily    C.finally    D.unexpectedly
15.A.showed up    B.turned out    C.took over    D.came out
16.A.atmosphere    B.situation    C.space    D.appearance
17.A.week    B.year    C.day    D.night
18.A.strange    B.necessary    C.hopeful    D.influential
19.A.hotel    B.bar    C.park    D.hospital
20.A.expanded    B.added    C.rushed    D.attached
五、答案:1.B; 2.D; 3.C; 4.B; 5.C; 6.D; 7.A; 8.C; 9.D; 10.B; 11.A; 12.C; 13.D; 14.A; 15.B; 16.A; 17.C; 18.D; 19.B; 20.A
解析:1.根据句中first可知,这里指星巴克创立的时间和地点。
2.根据句中 sold selected coffee beans 可知,最初星巴克规模很小。
3.根据句中 carried them home可推断,这里指人们购买了咖啡豆。
4.根据句中 sell quality coffee beans 可知,这里指星巴克的经营理念。
5.根据句中 in their own houses可知,消费者在自己家里品尝咖啡。
6.根据下文关于星巴克走向成功的叙述可知,这里指星巴克发展迅速。
7.根据下文内容可知,Howard Schultz去米兰的一次旅行改变了他的想法。
8.根据句中 inspired 和 the world 可知,Howard Schultz想把意大利式咖啡店的经营方式带到美国市场和世界各地。
9.根据句中However和because后面的内容可知,他的想法被老板拒绝了。
10.根据后句内容可知,老板认为星巴克的理念应该保持不变。
11.根据上文中the same 可知,老板认为星巴克应该只提供咖啡豆。
12.根据句中 set up his own shop 可推断,Howard Schultz离开了星巴克。
13. II Giomale是 Howard Schultz取的名字。By the name of 意为“以···命名”.
14.根据下文关于改名的叙述可知,当时的名字显然不好。
15.根据句中to be a great success 可知,这里表示结果很成功。 turn out 意为“结果是;证明是”。
16.根据句中 release tiredness 可推断,星巴克的气氛与众不同。
17.根据常识可知,缓解疲惫感应该是工作了一天之后。
18.根据because后面的内容可知,美国文化的变化对星巴克的成功有一定的影响。
19.根据句中drink alcohol 可推断,这里指去酒吧
20.根据句中all over the world 可知,星巴克扩展到了很多国家。
 
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